Why Do My Imported Images Have a Different Title Than the Filename?

By default, imported images use the filename without its extension as the attachment title and URL slug, exactly the way WordPress names a file you upload manually (so mountain-view.jpg becomes the title "mountain-view").

If you'd rather keep the full filename including the extension, uncheck the Use filenames without extensions option on the import screen before importing. This applies to URL, CSV, and WordPress XML imports.