{"id":11924,"date":"2026-08-22T23:33:57","date_gmt":"2026-08-23T04:33:57","guid":{"rendered":"https:\/\/infiniteuploads.com\/?post_type=docs&#038;p=11924"},"modified":"2026-08-22T23:33:58","modified_gmt":"2026-08-23T04:33:58","password":"","slug":"enabling-image-optimization","status":"publish","type":"docs","link":"https:\/\/infiniteuploads.com\/docs\/image-optimization\/enabling-image-optimization\/","title":{"rendered":"Enabling Image Optimization"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\">Infinite Uploads business plans can automatically compress your images and convert them to next-gen formats (AVIF and WebP), right-sized as they are delivered from the CDN, with no extra plugin, and your original files are never touched. This guide covers how to turn it on and what each setting does.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Note: Image Optimization is included with our business plans. On other plans the Image Optimization section shows an <strong>Available on the Business plan<\/strong> message with an upgrade link. See <a href=\"#\">Do I need a business plan for Image Optimization?<\/a> to learn more.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-to-find-the-settings\">Where to find the settings<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From your WordPress Dashboard, open the <strong>Infinite Uploads<\/strong> menu and scroll down to the <strong>Image Optimization<\/strong> section.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/infiniteuploads.com\/wp-content\/uploads\/2026\/07\/settings-interface-screenshot-with-enable-image-optimization-options-and-save-settings-button.png\" alt='Settings interface screenshot with \"Enable Image Optimization\" options and \"Save Settings\" button.' class=\"wp-image-11935\"><figcaption class=\"wp-element-caption\">Image Optimization section turned off<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"turn-it-on\">Turn it on<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Set <strong>Enable Image Optimization<\/strong> to <strong>Yes<\/strong>. The full set of options appears as soon as you do.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/infiniteuploads.com\/wp-content\/uploads\/2026\/07\/screenshot-of-image-optimization-settings-with-options-for-formats-width-and-exclusions.png\" alt=\"Screenshot of image optimization settings with options for formats, width, and exclusions.\" class=\"wp-image-11936\"><figcaption class=\"wp-element-caption\">Image Optimization options revealed after enabling<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can leave every option at its default and get an excellent result. The defaults are tuned for the best balance of quality and savings for most sites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"review-the-options\">Review the options<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimization level<\/strong>: how aggressively images are compressed. <strong>Balanced (recommended)<\/strong> is the right choice for almost every site. See <a href=\"#\">Choosing an optimization level<\/a> for the differences.<\/li>\n\n\n\n<li><strong>Next-gen formats<\/strong>: <strong>AVIF<\/strong> and <strong>WebP<\/strong> are both on by default. They are delivered only to browsers that support them, with automatic fallback to the original format. See <a href=\"#\">AVIF and WebP explained<\/a>.<\/li>\n\n\n\n<li><strong>Maximum image width (px)<\/strong>: the largest width we will deliver, capped at <code>2560<\/code>. Anything wider is scaled down on the fly. See <a href=\"#\">Setting a maximum image width<\/a>.<\/li>\n\n\n\n<li><strong>Strip metadata<\/strong>: removes EXIF, GPS, and color-profile data from delivered images. On by default, and recommended.<\/li>\n\n\n\n<li><strong>Exclusions<\/strong>: a list of files or paths to never optimize. Leave it blank unless you have a specific file that must be delivered untouched. See <a href=\"#\">Excluding images from optimization<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"save\">Save<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Click the <strong>Save Settings<\/strong> button. That's it. Optimization begins applying to your images as they are requested.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Note: Your existing images are delivered from the CDN and cached for performance, so newly changed settings apply to images the moment they are next requested and re-cached. If you want to apply new settings to already-cached images right away, use the <strong>Purge CDN Cache<\/strong> button. See <a href=\"#\">Purging the CDN cache<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-i-verify-it-is-working-\">How can I verify it is working?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are two ways to confirm your images are being optimized and delivered from Infinite Uploads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"from-the-wordpress-dashboard-\">From the WordPress Dashboard:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Go to Media &gt; Library and click on an existing image to open the Attachment detail module. Check whether the File URL is using the Infinite Uploads url assigned to your media library. It should look something like <em>https:\/\/efd3f.infiniteuploads.cloud\/<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"using-the-browser-s-built-in-developer-inspect-tools-\">Using the browser's built-in developer inspect tools:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Visit the front end of your site, right-click one of your images, and select <strong>Inspect<\/strong>. In the Network panel, reload and click the image request. A modern browser will show the response <strong>Content-Type<\/strong> as <code>image\/avif<\/code> or <code>image\/webp<\/code> instead of the original <code>image\/jpeg<\/code> or <code>image\/png<\/code>, confirming the optimized version is being delivered.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Infinite Uploads business plans can automatically compress your images and convert them to next-gen formats (AVIF and WebP), right-sized as they are delivered from the CDN, with no extra plugin, and your original files are never touched. This guide covers how to turn it on and what each setting does. Note: Image Optimization is included [&hellip;]<\/p>\n","protected":false},"author":3787,"featured_media":0,"template":"","meta":{"_acf_changed":false,"wds_primary_doc_category":0,"wds_primary_doc_tag":0,"footnotes":""},"doc_category":[171],"doc_tag":[],"class_list":["post-11924","docs","type-docs","status-publish","hentry","doc_category-image-optimization"],"acf":[],"year_month":"2026-10","word_count":503,"total_views":"31","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Blake Whittle","author_nicename":"blakew","author_url":"https:\/\/infiniteuploads.com\/blog\/author\/blakew\/"},"doc_category_info":[{"term_name":"Image optimization","term_url":"https:\/\/infiniteuploads.com\/docs-category\/image-optimization\/"}],"doc_tag_info":[],"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/infiniteuploads.com\/api\/wp\/v2\/docs\/11924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infiniteuploads.com\/api\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/infiniteuploads.com\/api\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/infiniteuploads.com\/api\/wp\/v2\/users\/3787"}],"version-history":[{"count":0,"href":"https:\/\/infiniteuploads.com\/api\/wp\/v2\/docs\/11924\/revisions"}],"wp:attachment":[{"href":"https:\/\/infiniteuploads.com\/api\/wp\/v2\/media?parent=11924"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/infiniteuploads.com\/api\/wp\/v2\/doc_category?post=11924"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/infiniteuploads.com\/api\/wp\/v2\/doc_tag?post=11924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}